We provide website design, development and support for businesses everywhere. But
what good is a business website if customers do not find it in Microsoft Bing and
Google searches? Search Engine Optimization is the art and science of making
your website appear to be the most important, so that you will be found at the top
of search results. All search engines operate on a concept called "importance".
Importance is composed of many factors. Is it professionally
designed and free from syntax errors? Does it perform well or load slowly because of
many large dependent files? Have other websites vouched for it (links to it).
Is it registered by a reputable website designer that has not previously produced illegal
or virus-ridden or porn websites? Are there too many links from it to other
websites? Are there appropriate and unique values in the Title, Description, H1 tag
and in the textual body? And maybe, most importantly, does the website have visitors?
If you have a new website, almost by definition you will have very
few visitors. You start with only yourself and your website designer, and 2 visitors
is not the definition of an important website. So you are caught in a Catch-22 situation,
you have few visitors because your website is not important and you are not important because
you have few visitors. It is a problem that is easily solved if you are a famous Hollywood
star or a famous politician, but where do you start if you are not?
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What most amateurs do is they pay an unscrupulous big tech company some money to generate fake
visitors. Your website is plugged into a long list of websites on a server in India and
you get precisely 1 visitor per hour. This "visitor" spends precisely 4 seconds on your
website and leaves. Every visit comes from the same or nearly identical IP
address. And this IP address is generating 10 website visits a second. The people
who designed this scam thought that Google was stupid, and 15 years ago they were. But
now Google and Microsoft have caught on and use Artificial Intelligence to detect fake website
visitors. And what happens if Google decides that you are faking website
visitors? That is correct, your domain and website get blacklisted and all your time and
money spent creating it is essentially wasted.
So what should you do? The obvious, visit it yourself everywhere you go. Your home
has a unique IP address, so does your office and so does your cell phone. Ask your friends
and family to do the same. Do this and you will probably be on page 10 of a Google search
in a month. It is a good start. But then your friends get tired of your nagging and
6 months later you have only moved up to page 5 and very few people search to page 5 to find you.
This is why you should talk to Katie. She is our SEO expert and she can help.
But keep in mind that Google's AI algorithms are pretty good and the best way to avoid negative
importance results is to have a real person visit your website at random times and do random
things - like your real customers would do. Don't be sad, after all you are only paying
minimum wage for professional service!
Promoting your website is often not enough. It is usually necessary to promote your business.
In addition to promoting your website, we can promote your business. A website is necessary but
for many businesses like a restaurant, getting a listing in Google Places, Google+ and Google Local is
more productive. We can do that for your. Getting a Facebook Page for your business can
be helpful. Getting a TripAdvisor and Yelp account helps too. If your restaurant is vegan,
there are listings for that too. But, you say, you have a business to run, you do not have time
to write a reply to every visitor who leaves a review! Correct, and if you have a moderately
successful restaurant you do not have time to buss tables either so you pay someone minimum wage to
clean the table and do other more complicated tasks yourself. Well the same applies to promoting
your business. We can do that for you at US minimum wage rates, and we will do a better job
of it than you would - because you don't have time and you have other things to do.