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CIT offers services in 4 broad categories:
- Website Design and Development
- Search Engine Optimization
- Custom Application Development
- Video Recording and Production
The Tab Page Control below covers the first 2 categories:
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| Search Engine Optimization |
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| Search Engine Optimization |
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We design business websites in 4 primary categories:
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Standard Informational Websites. Sometimes called glorified business cards.
These can be simple, for a few hundred dollars or can showcase hundreds of
products and services, be graphically beautiful, and cost a lot more.
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e-Commerce Websites. These can sell either items or services. You can use a
simple payment method such as PayPal or your own merchant service account. We
can support real-time shipping charges such as UPS and Federal Express. Our
eCommerce websites are based upon a SQL Server database and can be customized
to your requirements. If you have an eBay store, it's theme should match your
eCommerce store - we can do that for you too.
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Professional Websites. Professionals such as attorneys and medical providers
have different requirements than do merchants. Frequently these requirements
focus on scheduling. Scheduling can be done internally by employees or open to
clients, so they can make their own appointments. If you need a customized database
application or Web Services, we are the experts.
- Corporate Websites. Every business has different requirements. What does
your business need that people say can't be done or is too expensive to
do? Odds are we can do it, within your budget.
Website design is more than picking a template and changing the
text. Here's why:
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Most templates are designed by graphic artists using tools that do not
generate good code. The result is hundreds of syntax errors and deprecated
words. If your command of the English language is not very good and much
of what you know was learned from a book written 1000 years ago, you should
not expect most people to understand what you are saying. Similarly, if
the template you pick has hundreds of errors and deprecated words, why
would you expect Google, Yahoo, Bing and other search engines to properly
read your website. If Google can’t understand your website, how can Google
index it so people can find your website? Furthermore, if your
website is riddled with errors, odds are it only looks right in one
browser. Perhaps that browser is the Internet Explorer 7,
but what about the people who are using Internet Explorer 8 or Firefox or
Safari, the other 80% of your website visitors?
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Many templates rely on images rather than text. Unless you are skilled in
Photoshop and have the original PSD's ( which are often conveniently
forgotten ) you are going to spend days modifying these images. When you
are done, your template now doesn't’t look very good any more.
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Most templates have nothing in the page description, title and
keywords, which severely limits your search engine optimization. You
eventually hire a Search Engine Optimization expert to fix it, but it
would have been easier and cheaper to do it right in the first place.
Please don't misunderstand, templates are great. This website started as a
template. Then we put 60 hours into it, making it OUR website, not some
generic substitute.
We take the time and have the skills necessary to create more than a pretty
website. For example, we recommend against putting your e-mail address in
your website. We use a form which generates an e-mail to you, but spammers
can't see your e-mail, they are stuck with filling out the form every time they want to
spam you. You may see 2 or 3 junk e-mails a week, not 2 or 3 thousand. We
are local, so you never have to worry about hidden code in your website
that puts spyware onto your customer's computers.
Please call us or fill in the form on our Contact page. We would like to give
you a quote for a quality website.
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I am a programmer. Although I am pretty good at Adobe
Photoshop and can create a logo in Adobe Illustrator, my skill is in enhancing an existing object rather than
creating one from scratch. If you have no idea what you want for a logo or a theme, I will refer you to one of the artists
I know and work with occasionally. Here are some of my websites that look good to me:
You have to be different to stand out.
I do have one pet peeve on website appearance, the prevalence of cookie-cutter WordPress themes. It is one thing to follow
standards and quite another to look like everyone else. If you want visitors to notice your business, start by not looking the
same as the last 50 websites they visited. When possible, use YOUR pictures, not stock pictures. When possible, make your
logo relevant, not abstract. If you use music on your website, make it a clip of real music, not some abstract piece of offensive noise.
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There are 3 major parts to a successful website:
- Attractiveness, visual, audio, etc.
- Functionality and structural integrity, everything works predictably.
- Optimized for Search Engines.
We are not going to discuss theory, instead we are going to show you results. These screen shots are taken
from Google Analytics of one of our first websites, Silvia's
Restaurant. How we get results like this is a trade secret, it is one of the reasons you should pay
us a reasonable price instead of doing it yourself or going to a big company that will just farm it out to
some 19 year old overseas "programmer" who doesn't know much and cares less. See for yourself, 1007 visitors in a month!
The average visitor spends over 4 minutes on the website and on average visits 5 pages! We are not talking about
a national chain restaurant like Olive Garden here, Silvia's is a family restaurant in Enfield CT!

The next image shows how these 1000+
visitors found Silvia's website; almost 60% arrived via an organic search!
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This tab is a catchall for everything standard website designers don't or can't do:
- Email at your domain. for example, donald.peters@cit-services.com. We can set you up with this type of
e-mail, which is really Google Apps. As long as you have fewer than 50 e-mail addresses, it is free, reliable and can be configured for use
by Microsoft Outlook or other e-mail applications. You could spend a day or 2 learning how to set it up, or if CIT Services is your Website vendor
we will do it for you. Since we have done it many times before, it takes us about an hour.
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We all know about Spam and Spam filters, they are the reason why our e-mails never get read. If you would like to
send a newsletter or something like that to customers, at least half of the people you send to will never see it because
it goes into the Spam folder along with 200 junk e-mails every day. Constant Contact provides a solution to this problem and
we can take care of the Constant Contact overhead for you.
- Custom Database Applications. We have Microsoft's SQL Server on our servers and can write internet applications for you. If you need a business
application beyond what is offered in Microsoft Office, please consider having us develop it for you.
- Hosting services. Keeping your business data on a laptop is great until the laptop is stolen or lost or simply breaks. Then you understand
why big companies have servers. Of course you could buy, configure and maintain your own server, then you would discover why small companies
do not have servers. We will do the computer work for you, so you can pay attention to your business instead of your computer.
There is a time in the growth of companies when a website and Microsoft Office are not sufficient, yet hiring a full time
Information Professionals is not practical. Or perhaps your in-house IT Staff does not have the programming
expertise to do what you wish done. CIT can help. We offer expertise in the following:
- Database Development. Access, MS SQL Server, Oracle,
PostgreSQL, you name it. Assistance with a server to run the database on.
- Custom Programming using ASP.NET, C# or Java.
- Silverlight support soon.
- Adobe Flash presentations or Flash Video
- Email campaigns like Constant Contact
We offer the following advantages over large outsourcing companies:
- We are local to CT and Western MA. You won't have to
deal with the legal, cultural or political costs of outsourcing to Asia .
- We are local to CT and Western MA. We guarantee our
work and you can find us to fulfill the guarantee.
- We are local to CT and Western MA. We understand what
it takes to be a successful growing business in New England.
- We are local to CT and Western MA. We understand what Copyrights mean, and
the risk to you that comes with doing business with third world companies or fronts for third world companies.
Most significantly, we are significantly better than the large overseas outsourcing
companies; you will receive better value. Few things cost more than shoddy
work delivered late by a foreign company that could care less about your
attempts to enforce a contract.
There are many other computer services we may be able to provide. Please ask, if we can't provide that service we may be able to help you find a
reputable company that can help you. Computer technology has been our passion for a long time.
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